Derrick C. Westbrook, LLC

A trailblazer in the wine industry, is celebrated for his passion for people and spirits. Formerly recognized by Wine Enthusiast magazine as a groundbreaking sommelier, he's curated unique wine experiences like 'Samples & Samples,' pairing wines with music genres. Westbrook, an influential figure in combating industry diversity issues, has worked with major brands and showcased his expertise internationally. Based in Chicago, he crafts beverage programs for top establishments and owns Juice @1340, all while championing young athletes in his community.

  • Led a data-driven editorial and communications strategy

  • Resulted in a remarkable 46.4% increase in reach through compelling promo reels and strategic hashtag implementation

  • Exceeded market expectations by achieving a 3X higher engagement rate

  • Drive the development of the shop's brand identity and communications strategy

  • Project managed and executive produce engaging digital original vertical video content

  • Cultivate relationships with influential wine industry professionals, vendors, and local partners

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